Phase 1: BYG School & Community Launch

BYG is introduced in the Primary schools and groups through our representatives. The initial phase focuses on direct engagement using the 12 core values.

Teacher Feedback:
Grade 3 – “Very easy to implement; and doesn’t interfere with teaching time. Pupils enjoy it, and I believe it will help build self-esteem.”
Grade 3 – “Great motivation for partnering with someone other than best friend.”
Grade 1 –”BYG time helps to boost the children’s self-confidence and reflect on their own behaviour”

Phase 2: BYG Communication Activities

This phase introduces the BYG Activity Dial, a hands-on visual aid given to each learner, encouraging meaningful conversations within their family and social communities, to promote a deeper understanding of the core values.

Phase 3: Motivational Talks and Media Engagement

Interactive storytelling on communication and character values
Public engagements and media campaigns
Introduction of BYG-branded retail items